Our Ethos

We are privileged, we grew up in the UK and access to education, healthcare, freedom, and opportunities. It saddens us to see people back home, their poverty their problems, we often see life and death situations and we have opportunities to make a difference.

We feel a responsibility to the environment, but more than that we feel a responsibility to our people. That is why giving back is in the fabric of the new company.

We come from a background of rich cultural heritage. We want to celebrate it, and support different cultures and encourage deeper culture awareness.

Old ways of doing things are being wiped out, replaced by cheaper and more available fast retail. Artisans are losing their trade - as demand runs out they are no longer passing down their craft as enthusiastically as they once used to. Their designs are replicated, mass produced, in faster and cheaper ways across factories. 

We want to work against the grain, and make sure our goods are made by people who are earning a good wage, with a safe place to work.